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Pilot Pen
Whether you're an architect sketching a new skyline or a mother jotting down this week's collection of recipes, self-expression is key. That's why Pilot creates pens that work flawlessly, comfortably and beautifully time after time.
2012
Advertising, Creative Direction, Web Design
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Happy New Yarr
TBWA waves the skull and crossbones flag as inspiration based on the Steve Jobs quote "Why join the Navy if you can be a pirate?" I was inspired to ring in the new year with a tip to the pirate hat and a fun poster for my office.
2013
Graphic Design, Typography
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Net10 Android
No contract prepaid cell phone carrier Net10 needed a landing page strategy and design for selling their new phone models from Samsung and Motorola. The solution is a balance between retail and experience where visitors can learn more about phone features with sliding animations while driving orders of the phones.
2012
Advertising, Creative Direction, Web Design
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Twelve Saturdays
Twelve Saturdays is your source for stylish clothing for every game of the college football season. We believe you can root for your team while looking your best.
We are honored to have won a CSS Design Award for Twelve Saturdays and be featured in numerous CSS showcases and design galleries.
2011
Web Design, Branding, Creative Direction
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Two Sweet Things Lead to Another
Mrs. Freshley's wanted help launching their new and improved Honey Bun now made with Cinnabon Cinnamon and improve its sales in Walmart stores. I came up with the concept for a "boy meets girl" story explaining how these two met and a new bun arrived. I served as creative director for the project and worked with Vitamin on video illustration and animation while collaborating with copywriter TJ Aseltyne on the script and digital designer Skyler Rexrode on the Facebook tab.
2012
Copywriting, Creative Direction, Storyboarding
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Alphabout
I have a passion for typography and wanted to create a place for fellow type lovers to play and improve their lettering skills. Influenced by great sites like Daily Drop Cap and The Type Fight, I wanted a more public arena for lettering. So after a conversation with Jesse Saler on fun creativity building exercises, I worked with Chris Sham to create Alphabout.com. Built on a boxing concept, this ring for like-minded creatives changes letters each week and allows voting for the "knockout" blow.
2012
Creative Direction, Typography, Web Design
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Tacos Gringos
Tacos Gringos is a new local food truck offering Spanish-American mobile cuisine. The client asked for help to develop a memorable brand anchored with a strong logo and stand-out truck design. I collaborated with the client to create an All-American hot dog vendor meets Mexican visual language driven by a large mustache.
2012
Creative Direction, Graphic Design, Typography
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Cooper Tire
Cooper Tire was launching new products under their popular Zeon racing line and Discoverer offroad tires. I worked with the client and Marc USA agency (who created a new brand campaign) to introduce a new campaign for the tires through 2 mirrored microsites and a large media campaign. I worked with Clickfire Media on the design and coding of the sites and designed the supporting media.
2012
Advertising, Art Direction, Interaction Design
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Party City - Halloweenies
Welcome to the House of the Halloweenies - a haunted mansion full of hot dog sized characters wearing Halloween costumes from Party City stores. Explore the rooms to find hidden "tricks" and "treats" and discover all of the digital goodies.
2010
Interaction Design, Creative Direction
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Kidz 1st Fund
Kidz1stFund was created to raise awareness and funds in support of research to fight Fanconi anemia, a rare but serious blood disease that affects thousands of children each year.
2012
Branding, Creative Direction, Graphic Design
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Morelia's Mexican
Morelia's mexican restaurant came in need of a complete rebranding. Influenced by mexican bullfighting posters and historical Morelian architecture, I created the direction for the campaign, designed a series of posters and the website as well as some digital billboards to promote the restaurant around the Cinco de Mayo holiday. I also directed the design of the new logo and menu created by Jamie Gay as well as great copywriting by TJ Aseltyne.
2011
Art Direction, Design, Creative Direction
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Party City - Brew Your Costume
Conjure up your Halloween costume with Brew Your Costume from Party City. Simply connect to Facebook to have your profile analyzed or answer a few brief questions and see what the application brews for you. I created the concept and designed the original BYC while serving as Creative Director for BYC 2.0, launched this past Halloween.
2010
Web Design, Web Development, Creative Direction
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Cypress Ridge Farm
Cypress Ridge Farm needed a new brand direction including help with naming products and new designs for their packaging. This new "modern farm" brand is meant to harken the traditional roots the company comes from while maintaining their southern friendly charm.
2012
Branding, Packaging
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Club Med - Light Up Ixtapa
Light Up Ixtapa is a socially focused experience site allowing visitors to create stars in the sky above a virtual Club Med Ixtapa resort.
2010
Web Design, Web Development, Interaction Design
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Cole Couture
Cole Couture is a local boutique with some of the area's best selection of fashionable clothing. The client approached me with the need to expand her store to an online presence and I worked with her through planning, design, and development including setting up an ecommerce presence and management through Shopify's Content Management System.
2012
Creative Direction, Information Architecture, Web Design
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Planet Party City
This flash experience website was created for Party City's "Nobody Has More Halloween For Less" campaign. Influenced by theme park maps, we created Planet Party City - a fictitious online world where people could create their own fun Halloween themed maps using their Facebook friends names and profile photos. Each area corresponded with costumes sold in store and linked directly to purchase. I worked with Geo Parkin on the fantastic and fun illustrations, Jared Pervis on digital design and Mike Murray on flash programming.
2012
Creative Direction, Information Architecture, Interaction Design
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Club Med - Here is Happiness
This flash experience site was created to allow social sharing of photos while at Club Med resorts. Tying into the global brand direction of "Where Happiness Means the World", people's submitted photos make up various collage images from the campaign.
2011
Interaction Design, Creative Direction
